Women live longer, and statistically spend more on day to day purchases, both through the "pink tax", being responsible for household and family buying, as well as having a disproportionately larger percentage of consumerist marketing targeted at them relating to beauty and personal grooming - resulting in greater spending in these areas, compared to men. Removing the pay gap, and increasing women's salaries, is good for the economy :)
In addition, men are disproportionately disadvantaged by the patriarchal expectations of "being the bread-winner" resulting in mental health challenges, violent behaviours, and poor social outcomes overall. Removing the gender pay gap would level the playing field and allow for a fair and equitable balance of responsibilities and labour, irrelevant of gender.
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