In October 2019 Twitter CEO Jack Dorsey announced that his social media company would ban all political advertising. He stated that political messages on the platform should reach users through the recommendation of other users – not through paid reach. Proponents argue that social media companies don’t have the tools to stop the spread of false information since their advertising platforms aren’t moderated by human beings. Opponents argue that the ban will disenfranchise candidates and campaigns who rely on social media for grassroots organizing and fundraising.
I think political parties would/should probably make that decision for them & not engage with politicking their messages through social media - this could potentially make them more vulnerable to nasty/personal attacks from the "faceless" public & in doing so dilute the impact of their initial message which was probably presented in a sincere & truthful manner.
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